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Overview

Dynamic content is an attractive venue for advertisers because of the ability to target parties already interested in specific topics. With that said, the challenge of planning, scheduling, measuring and reporting on advertising assets has been one that few companies have taken on. Concurrent was the first in the industry to answer this call with Everstream modular software solutions, fully compatible with the Everstream Data Suite™ collection platform, such as:

  • MME™ ( Media Measurement Exchange) enables automated aggregated and secure exchange of detailed advertising campaign statistics between broadband operators, content networks, ratings companies and advertisers.
  • Campaign Director™ dynamically manages ad inventory and maximizing delivery for each market and household.
  • ReportOne™ for Long Form Advertising provides immediate visibility to long form ad campaigns across all your on-demand platforms and channels.
  • ReportOne™ for Audience Measurement provides viewership metrics across channels and interactive applications.
    TESTIMONIALS
    "Census-based tools that deliver detailed audience measurement data can save the advertising industry billions of dollars."

    - Rick Sizemore
    Multimedia Content and Interactive Digital Advertisement Expert
    iSuppli



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