A comprehensive platform for increased revenues and reduced costs
Concurrent has extended its media data solutions portfolio to encompass video on demand (VOD), linear, interactive, DVR, online and wireless video consumption. The result: Service Providers now have access to the first complete, intelligent solution for collecting and aggregating data from television, online and mobile viewers. This advanced data management enables marketing, programming, advertising and operations teams to identify new opportunities for revenue growth and subscriber retention while capitalizing on operational efficiencies to reduce expenses.
Media data intelligence is critical to today’s media industry stakeholders
Ready for a system-agnostic media data solution that provides timely and accurate aggregation, management, warehousing and distribution of viewership data from VOD, linear TV, DVR, web and mobile platforms? Our real time, census-level data on consumer video consumption will provide your organization with the tools to monetize interactive television, advertising applications and video delivery. With multi-screen video applications and our capabilities for video delivery and media data management, your organization will be able to provide a more compelling 360° video experience that can be tailored to your subscribers’ viewing preferences.
An advertising ecosystem for VOD and eTV platforms
With Concurrent, your organization accesses leading Media Data and Advanced Advertising solutions, including:
Dynamic, targeted VOD ad insertion
VOD and Interactive campaign management solutions
360-degree view of linear, video-on-demand and interactive media consumption across television, mobile and online screens
Portfolio of eTV products and applications:
- Telescoping
- Voting & polling
- Request for information
- Click-to-call
Based on SCTE-130 and Enhanced TV Binary Interchange Format (EBIF) standards, our integrated advanced advertising portfolio provide an end-to-end, standards-based, scalable advertising ecosystem.
Go with the leader: We cover 80 percent of the on-demand footprint in the U.S.
Our well-established cable market advertising serves as the foundation for today’s content production and distribution model. Today, our Media Data and Advertising Solutions are globally deployed in over 300 markets, managing over 38 million households and over 8 billion streams per year. In the U.S. alone, our media data solutions cover 80% of the on-demand footprint.
Get a true 360-degree view of the consumer
Thanks to our rich heritage in collecting, analyzing and distributing screen-agnostic, census level subscriber data, your organization will enjoy a truly holistic and complete view of the consumer experience. This leads to new revenue opportunities - you’ll be able to harness the full potential of advanced advertising technologies. We provide value by delivering:
- A 360-degree view of linear, video-on-demand and interactive media consumption across television, mobile and online screens
- Four-dimensional data views of subscriber consumption, content consumption, operational reporting and advertising campaign performance
- Cross-service data correlation.
- Secure audience and media data exchange
- Open, standards-based platform
- Full census-based click stream collection
- Support for all major VOD and standard eTV delivery platforms
- A central repository for enterprise service-level data
- Extensible architecture for additional data types (e.g. guide, DVR, etc.)
- Managed services consisting of daily system monitoring and management, operational reporting and issue triage and tracking
- VOD and Interactive campaign management solutions
- A portfolio of eTV products and applications including an EBIF user agent and platform
The next step: Turn video into value
Video technology is fundamentally transforming the way subscribers consume media, bringing about a ubiquitous delivery model across multiple devices and platforms. New television infrastructure technologies, new programming and content paradigms and new advertising models are all converging to generate the next wave in the evolution of cable advertising.
Reduce churn, increase usage and enhance per-subscriber revenue
Now your organization can get a screen-agnostic, census-level data management solution that creates a truly holistic view of the consumer video experience. This enables new revenue opportunities because your organization will now be able to harness the full potential of this evolving technology. Our ongoing strategy is a natural extension of our legacy, empowering you to turn video into value.
We believe data measurement and standardized metrics are critical to the success of advanced service offerings, along with emphasizing granular, in-depth data for programmers and advertisers. Correlating data from disparate mediums such as TV, VOD, online and mobile devices, as well as, across differing service providers, produces a comprehensive view of the consumer experience - allowing you to refine your content strategies and better position your marketing and promotional activities. The result: reduced churn, increased service usage and increased per-subscriber revenue.