|
Concurrent believes the future of on-demand and interactive television
depends on fluid, secure and privacy-protected data exchange between operators/carriers,
content providers and advertisers. As more long tail content is made available to
subscribers, media and audience measurement data will fuel advertising relationships
and expand choice and revenue opportunities for all.
Concurrent's Everstream line of reporting and monitoring products provides the industry’s
most comprehensive and widely deployed framework for enabling data exchange for
video on demand, linear and internet streaming measurement.
|
|